Senior Brand Manager

ABOUT THE JOB

Perfetti Van Melle - one of the world's manufacturers and distributors of confectionery and chewing gum with global brands that are being enjoyed in more than 150 countries worldwide - is seeking for a passionate and enthusiastic Senior Brand Manager. You will be required to initiate, developing, organizing, coordinating, measuring, in line with direction set by business management, all marketing activities for the brand assigned to growth category or improve the market positions of the brands in the category, and by so doing, maximize market share and profitable business growth of the assigned category both short and long term. You will be reporting to Marketing Associate Director. 

WHAT YOU WILL DO

• Initiate and work with market research, with proper research methodology and tools understanding, to identify category and market gaps and takes action to ensure they are exploited by vigorously analyzing consumer, customer, competitor, market and business data
• Ensure brand identities are more in tune with consumer/customers than our competitors
• Have a significant impact on/input to consumer/customer insights/concepts
• Continuously search for breakthrough strategies to position, segment and differentiates our brand that lead to growth in volume and profit
• Assesses brand plans objectively and ensure they fit into overall brand/competitive marketing strategy and business priorities
• Develop stretching visions for the brand and molds them into category vision where appropriate
• Prepare and manage the budget for assigned Brand
• Analyze competitor behavior via acquirable data to ensure timely adjustment of the brand strategy and initiatives and prompt reaction to competitive challenges when necessary
• Direct team to work with other global, regional and internal functions on NPD projects to ensure on time launches of the initiatives
• Direct team to work with with advertising agency on brand communication strategies and creative development to maximize brand equity and media agency on media activities to ensure the most cost effective and efficient execution
• Direct team to work with trade marketing and sales team for most effective consumer and trade promotions as well as brand/product visibility in trade

OUR PERFECT CANDIDATE

• Bachelor’s degree and above, MBA is a plus
• Minimum 6 years of relevant experience in Marketing functions, solid experience in people management is a plus
• Clear, convincing and concise communication